A Complete Guide to Popunder Ads: What They Are and How They Work
A Complete Guide to Popunder Ads: What They Are and How They Work
Blog Article
In the digital advertising world, businesses are constantly seeking new ways to capture the attention of users. Popunder ads emerged as a popular format, offering a subtle yet effective way of drive traffic, generate conversions, and increase brand awareness. While they're often mistaken for popup ads, popunder ads operate differently and they are often less intrusive.
In this informative article, we'll explain what popunder ads are, where did they work, their advantages, and greatest practices for implementing them in your marketing strategy.
What Are Popunder Ads?
Popunder ads certainly are a type of display ad that opens inside a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the person’s attention by appearing together with the current page, popunder ads remain hidden before the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to spotlight the ad when they are finished making use of their main activity.
Because with their placement, pop up ads on android are often considered to be more user-friendly than popup ads. They don’t restrict the browsing experience, but still provide advertisers with the opportunity to obtain message across.
How Do Popunder Ads Work?
Here’s a step-by-step breakdown of how popunder ads work:
Triggering the Popunder Ad: When an individual visits a web site, the popunder ad is triggered by an action—such as clicking on a link, button, or form for the page. This can be done inside a way that feels seamless, often devoid of the user realizing the ad has opened behind the primary window.
Ad Opens in a very New Tab or Window: Instead of appearing along with the current webpage (as being a popup would), the ad opens in a new tab or browser window behind the active session. Users is not going to immediately see the popunder ad.
User Engagement: Once an individual finishes browsing and closes the active window, they will notice the popunder ad in private. Since the ad only appears after they’re completed with their primary activity, it avoids interrupting the person experience.
Click and Conversion: The popunder ad is made to drive clicks and conversions. Once the person discovers it, they are able to engage while using ad by simply clicking on it, while them to the advertiser’s website landing page or website.
Popunder ads will often be used for getting visitors or traffic to specific offers, generating leads, or increasing website engagement.
Why Use Popunder Ads?
Popunder ads have several positive aspects that make them an attractive option for advertisers:
Less Intrusive User Experience
Unlike popup ads, which immediately take over the person’s screen, popunder ads stay in the background and don’t interrupt browsing. This can lead to an even more positive user experience and reduce ad fatigue.
High Visibility
Since the ad appears only after the consumer has finished their primary activity, these are more likely to provide their full attention. Popunder ads is capable of doing higher visibility because they remain open about the user’s device until actively closed.
Better Click-Through Rates
Many advertisers find that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they're seen during a period when the consumer is more relaxed rather than distracted by other content, they can drive more meaningful engagement.
Lower Ad Blindness
Popunder ads avoid ad blindness, which is the place users become acquainted with ignoring ads that are placed in predictable spots over a webpage. Since they appear in a very new window or tab, popunders stand out and therefore are more likely to capture user attention.
Cost-Effective Advertising
Popunder ads tend to be less expensive than other types of display ads, like native or video ads. They can give a better return on your investment (ROI) for advertisers looking to reach a broader audience having to break the bank.
Extended Time on Screen
Unlike popup ads, that happen to be typically dismissed immediately, popunder ads remain open in the background until the user decides to shut them. This extends the times of day the ad is visible and boosts the chances that the person will build relationships it.
Best Practices for Using Popunder Ads
To get the most from popunder ads, consider these best practices:
Target the Right Audience
Use targeting features available through popunder ad networks to ensure your ads are consideration to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target based on user demographics, browsing behavior, location, or interests.
Optimize Landing Pages
Once users click on the popunder ad, they will be directed to a landing page that matches the ad’s message and is made to convert. Ensure your squeeze page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.
Focus on Ad Design
Although popunder ads are less intrusive than popups, their design still plays an important role in engagement. Use compelling visuals, clear messaging, and a strong CTA to entice users to click around the ad. Make sure the ad submissions are aligned while using product or service being promoted.
A/B Testing
Test different ad designs, messaging, and targeting strategies to find the combination that actually works best for your campaign. A/B testing helps identify what resonates along with your audience and permits you to refine your ads for better performance.
Ad Frequency Control
Be mindful of how often your popunder ads are displayed to users. Overuse can result in annoyance, which can reduce the effectiveness of your respective campaign. Use frequency caps to manipulate the number of times a user sees your popunder ad inside a certain timeframe.
Monitor Performance Metrics
Keep an eye on key performance indicators (KPIs), such as click-through rates, conversion rates, and bounce rates, to judge the success of one's popunder ad campaigns. Use the data to generate informed decisions about optimizations.
Popular Popunder Ad Networks in 2024
If you’re looking to run popunder ad campaigns, here are a few of the top networks offering this format:
PropellerAds
PropellerAds is one with the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is acceptable for both small businesses and large enterprises.
Adsterra
Adsterra is a popular ad network offering popunder ads having a range of targeting options, including geo-targeting and device targeting. Adsterra is renowned for its anti-fraud system, ensuring high-quality traffic for advertisers.
PopAds
As the name suggests, PopAds focuses primarily on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, so that it is ideal for advertisers with varying budgets.
ExoClick
ExoClick is often a performance-based ad network that provides various ad formats, including popunders. It offers a user-friendly platform with real-time analytics and robust targeting features to make sure ad effectiveness.
HilltopAds
HilltopAds offers a selection of ad formats, including popunders. It provides advanced targeting, ad frequency control, plus a fraud detection system to make certain high-quality traffic and much better ROI.
Pros and Cons of Popunder Ads
Pros:
Higher Visibility: Since the ad stays in the background prior to the user is finished with their main activity, it’s less likely to be ignored.
Less Intrusive: Popunder ads don’t interrupt the user’s browsing experience, which makes them more acceptable to a lot of users.
Cost-Effective: Popunder ads routinely have lower costs than other formats, causing them to be a budget-friendly selection for many businesses.
Longer Engagement: Popunder ads stay open before user actively closes them, definitely more time build awareness.
Cons:
Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, decreasing the reach of those campaigns.
Delayed Interaction: Since popunder ads are hidden before the user closes their main browser window, there’s commonly a delay in if the ad is viewed, which may affect immediate engagement.
Negative Perception: While less intrusive than popups, quite a few users still view popunders negatively, especially if they may be not well-targeted.
Conclusion
Popunder ads give you a unique chance for advertisers to have interaction users in the less intrusive way. Their ability to keep in the background prior to the user is ready to interact gives them a benefit over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and cause better conversions.
As digital advertising is constantly evolve, popunder ads remain a priceless tool for marketers trying to drive results in the cost-effective manner. By leveraging top popunder ad networks and following recommendations, businesses can incorporate this advertising format within their broader online strategy with success.